Alex Aiken visit

Government Communications expert speaks to students

An insight into how Her Majesty’s Government gets its messages across to the public was enjoyed by Business Studies students at The Radclyffe School this week.

The Year 10 students took the chance to question the Government’s Executive Director of Communications, Alex Aiken on everything from the role of the Queen, how the Prime Minister communicates government policy and ambitions, and what Mr Aiken’s dream job was. (He would have liked to have been a barrister, once he knew playing for Arsenal FC wasn’t possible).

Mr Aiken spoke about the changes that have happened in communications during his career. The move to email, digital and social media and 24/7 news media has meant everything moving much faster, he said, like changing from a sedate game of cricket to a Premier League football match.

The discussion was wide ranging, looking at how the Government runs campaigns on a variety of issues to influence public opinion and behaviour. Mr Aiken encouraged the students to develop their confidence and resilience, and to grasp opportunities when they were presented.

Head of Business Studies, Andy Maher said, “The lesson gave students a fascinating view of how Government communicates, looking at important current issues like the EU referendum. We’re grateful to Mr Aiken for taking the time to share his expertise”.

The charity Speakers4Schools arranged the visit. Their work offers young people opportunities to listen to leading figures from industry, public services, the media and others.

09 June 2016

Alex Aiken meets Business Studies students

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